A first look — Wilson4Q for Learfield
THE INFRASTRUCTURE LAYER FOR HUMAN PERFORMANCE.
Learfield already owns the relationships, the reach, the content, the licensing rights, the ticketing infrastructure, and the digital front door at more than a thousand institutions. Wilson4Q is the daily-use operating layer that sits underneath all of it.
“You already have the reach. This is the layer underneath it.”
The Why · Customer Base
Catch the habit before it forms around someone else.
18–25 is the single best window in a consumer’s life to become their default brand — and it’s the audience already opting into wellness on its own.
124M
US wellness app users — 2025; 69% aged 18–44
66%
Gen Z use wellness apps or fitness trackers to track health
55%
Self-discover the app — not prescribed by a provider
$593B
Student spending power — 90% check for a student discount
Why the athlete story wins
Athletes, not ads
Gen Z trusts athlete and peer recommendation over traditional advertising. The athletes are the ad.
Social is the channel
A 12-month scored arc, played out publicly, is native content — not a campaign that ends.
Campus reaches everyone
554,298 NCAA athletes drive the story; the institutional deal reaches all 19.6M US college students.
Gen Z doesn’t want to just learn about greatness. They want to know HOW to do it for themselves.
How it actually works
Every Signal In. One Live Score Out. Then the Exact Next Move.
Wilson4Q is the proprietary math that reads every signal in real time, scores all four quadrants into one EFI score, and pinpoints exactly where performance is hindered.
Every signal, every app
Wearables
HRV · sleep · load
Training apps
reps · volume · speed
Nutrition & recovery
fuel · hydration · therapy
Modalities
breathwork · cold · sauna
Mental & mood
journals · check-ins
Purpose & identity
goals · relationships
Wilson4Q Engine
Proprietary math + small language AI
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Physical
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Mental
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Emotional
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Purpose
Back to the athlete, instantly
Quests
the next right action, today
Modifications
adjust load, recovery, ritual
Pinpoints
exactly where performance leaks
Every action feeds back in — the score re-computes.
First of its kind
Small language AI machine that turns the intangible aspects of humans into tangible outcome measurements and optimization.
30 yrs
Research
4/4
Quadrants scored
90%
Proven efficacy
71%
90-day retention
What Learfield already owns
Own the Daily Infrastructure Layer for Global Sports.
Wilson4Q activates the largest, most complete footprint in sports — 1,200+ schools, 12,000+ brand partners, and 150M+ fans — into a daily active B2B infrastructure layer that controls human performance at scale.
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Colleges & Universities
12,000+
Brand Partners
150M+
Fans Reached
125M+
Fan Records & 6B+ Data Points
This deck maps every major Learfield business line — multimedia rights, Compass NIL, licensing, ticketing, and your digital platform — to what Wilson4Q activates inside it. Because that scale is already locked in, the ask that follows is small on purpose: see the full map on Slide 19, and the pilot scope on Slide 22.
The daily engagement layer
Turn Every Asset Into Daily Engagement.
Wilson4Q creates a daily active layer across every Learfield property — multimedia rights, Compass NIL, CLC licensing, Amplify ticketing, and SIDEARM digital. That daily habit drives repeat revenue, extends reach beyond game day, and deepens engagement with athletes, fans, and brand partners all year long.
Revenue
Daily quests, premium features, and partner integrations create recurring monetization across every property — not just event days.
Reach
A single daily destination pulls scattered content, NIL stories, and school channels into one habit-forming experience.
Engagement
Athletes, fans, and students return every day for scores, quests, and content — turning reach into owned relationships.
The operating system underneath
Wilson4Q Is the Infrastructure Layer for Human Performance.
Wilson4Q measures and trains human performance across four quadrants — Physical, Mental, Emotional, Purpose — through a daily, on-device experience designed to scale across professional sports, youth sports, and higher education.
The same daily score a pro athlete would see. The same daily score a college athlete would see. One system, every level.
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Physical
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Mental
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Emotional
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Purpose
How this actually works for Learfield
Your Content Flows Through Wilson4Q. You Keep the Relationship.
Learfield’s existing content and relationships surface inside the Wilson4Q app — the place athletes, students, and fans already open every day. Learfield’s content gets a daily home. Wilson4Q’s daily habit gets Learfield’s content.
Step 1
Learfield’s existing content and relationships
Step 2
Distributed through the Wilson4Q daily app
Step 3
One daily active user, controlled end-to-end
Nothing about how Learfield operates today has to change. This is a new layer, not a replacement.
In app · Day 98 · Week 14 of 52
Meet the Athlete.
A two-minute daily check-in scores all four quadrants, and Wilson4Q returns one live EFI score plus the next right action — not a generic plan.
EFI™ 76 — Physical 81 · Mental 67 · Emotional 76 · Purpose 58
Wilson4Q intelligence prompts the next session, personalized daily
Baseline on Day 1 → a measured arc across 365 days
Today’s check-in
Day 98
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Physical
0
Mental
0
Emotional
0
Purpose
Wilson4Q intelligence
Purpose is your lowest quadrant three days running. Today’s work is identity, not intensity.
Today’s session
Identity Mapping · 20 min
Coach view
Week 11 of 52| Athlete | EFI | PH | ME | EM | PU | Δ |
|---|---|---|---|---|---|---|
| Athlete A | 82 | 86 | 79 | 84 | 78 | +8 |
| Athlete B | 74 | 80 | 70 | 76 | 68 | +3 |
| Athlete C | 69 | 74 | 66 | 70 | 62 | 0 |
| Athlete D | 77 | 82 | 73 | 78 | 71 | +5 |
| Athlete E | 65 | 70 | 61 | 67 | 58 | -2 |
| Squad Avg | 73 | 78 | 70 | 75 | 62 | +3 |
In app · coach & staff dashboard
Every Roster, Quadrant by Quadrant.
Squad average and cohesion tracked week over week
The lowest quadrant across the roster surfaces automatically
Movers — up or down — are flagged before a coach has to look
Campus administration view
4,736 studentsAthletics
18 programs · ~350 athletes
Residence Life
~1,200 students in residence
Student Success
advising + risk flags
Counselling & Wellness
referral load trending down
In app · institutional administration view
Athletics Is the Entry Point.
Athletics proves the model, then the same score scales campus-wide
Department-level heatmaps show where support is actually needed
HIPAA/FERPA-conscious, on-device-first architecture
This is the same rollup Learfield’s institutional relationships already sit inside. And when Counselling & Wellness flags rising need, that’s what Slide 13 picks up.
Why this doesn’t compete with what schools already use
One Score. Every App. All on Device.
Wilson4Q synthesizes signals from every wellness and training app a student already uses into a single Emotional Fitness Index — and tells them what to do next.
Good morning, Jordan
5 apps connected · on-deviceFitbit
Steps · Load
11,240
Calm
Mindfulness
18 min
Oura
HRV · Readiness
64 ms
Sleep Cycle
Sleep quality
7h 42m
Campus Wellness
Check-ins
5 / 7
Wilson’s synthesis
Sleep and HRV are trending up while mindfulness minutes dropped. Hold training load, add a 10-minute breath block before your evening session.
This is the technical case for why Wilson4Q sits underneath a network like Learfield’s rather than competing with any single tool a school already has.
Same platform. Every buyer.
The EFI Operating System Generalizes.
Every category below runs on the same code and measurement engine, with vertical-specific curriculum on top. Learfield’s network sits inside the first category. Wilson4Q already spans the rest.
Colleges & Universities
Where Learfield’s network lives today.
Youth & Amateur Sports
The same engine, age-appropriate curriculum.
Professional Teams
Live across professional sports today.
Corporate Performance
Human performance inside the workplace.
First Responders & Military
High-load populations, same four quadrants.
K-12 & Higher Education
Institution-wide, beyond athletics.
One continuous performance record, from a youth athlete’s first check-in through a professional career.
Mockup — Human in the Loop
Sarah's Journey. 3 Phases. 12 Steps. All Wilson.
Wilson guides Sarah through the full Emotional Fitness Index program — 14 days per step, one daily surprise unlock revealing something new about herself across any of the 4 quadrants. The circle completes when she arrives home.
Built for Learfield: Every step runs on a gaming engine — so Learfield content, real-life experiences, and campus opportunities surface naturally throughout the adventure across a school year. The Emotional Fitness Index is built on the Hero's Choose Your Adventure engine.
Phase 1
Steps 1–4 · Days 1–56
Discovery
The hero hears the call
Step 1 · Days 1–14
✓The Calling
Something feels off. Wilson surfaces the signal in Sarah's data and helps her name what she's been ignoring.
Complete
Step 2 · Days 15–28
Sarah is hereRefusal
Resistance is real and expected. Wilson validates the pushback and reframes it as strength, not failure.
Day 8/14
Step 3 · Days 29–42
Shedding
Releasing patterns that no longer serve her. Wilson tracks what drops from her stress profile as she lets go.
Step 4 · Days 43–56
Acceptance
Seeing herself clearly. EFI baseline is set. The hero is ready to move.
Phase 2
Steps 5–8 · Days 57–112
Adventure
The hero enters the unknown
Step 5 · Days 57–70
Build Your Wilson
Sarah trains her personal AI model. Her language patterns, emotional triggers, and quadrant strengths become truly hers.
Step 6 · Days 71–84
Build the Team
Who holds her? Wilson maps her support ecosystem and identifies gaps. Relationships get scored in the 4 quadrants.
Step 7 · Days 85–98
Slay the Beast
The core fear is named and faced. Wilson tracks cortisol and HRV through the confrontation in real time.
Step 8 · Days 99–112
The Marriage
Integration of shadow and strength. Sarah's EFI shows the two halves syncing. The graph becomes something beautiful.
Phase 3
Steps 9–12 · Days 113–168
Homecoming
The hero returns transformed
Step 9 · Days 113–126
Problem Born to You
Her unique wound becomes her unique gift. Wilson surfaces the pattern she was always meant to understand.
Step 10 · Days 127–140
The MVP
Most Valuable Pattern. Sarah sees her EFI peak mode — the conditions that make her most alive. Wilson memorises it.
Step 11 · Days 141–154
The Four Quadrants
Full 4-quadrant map is revealed. Mind, Body, Emotion, Spirit — all scored, all connected, all hers.
Step 12 · Days 155–168
The Circle Completes ◯
Sarah arrives home — to herself. EFI is no longer a score. It's a mirror. And she knows who she's looking at.
✦ Daily Surprise Unlock
14 days × 12 steps × infinite discovery
Every morning during each 14-day step, Wilson surfaces one surprise insight hidden in Sarah's data — something she didn't know to look for. It might be a pattern in her sleep the night before a hard conversation. A body signal that appears every Tuesday. A quadrant she's been avoiding without knowing it.
Today's surprise: Your EFI always drops on Day 3 after a high-intensity week. Wilson has noticed it 4 times. This pattern has a name.
Tomorrow's surprise is waiting. Come back to unlock it. 🔒
Sarah's 4 Quadrant View
Every daily surprise maps to one of these
Mind
Beliefs, stories, cognitive patterns
Body
Physical signals, HRV, stress load
Emotion
Feeling patterns, triggers, resilience
Spirit
Purpose, meaning, aliveness index
What this unlocks
Compass Gets a Product Athletes Actually Open Every Day.
Compass is a marketplace moment. Wilson4Q gives athletes a reason to open an app daily for something that has nothing to do with a deal. Layer the two together, and NIL activation happens inside a relationship that already exists.
Compass today
A marketplace athletes visit when a deal is available.
Valuable, but episodic — engagement is tied to the transaction.
Compass, layered with Wilson4Q
A marketplace surfaced inside the app athletes already open daily.
The deal shows up inside an existing daily habit, not a separate destination.
What this unlocks
From a Flagged Score to a Real Person, One Tap Away.
When the data signals someone needs more than the app can give them, Wilson4Q already closes that loop — a coach marketplace, matched by life stage and specialty, book-able directly from the score.
Coach marketplace
Matched to your scoreMaya R.
Students & Teens
Works with 17–24 year olds navigating transition, pressure, and identity.
Next slot · Tue 4:00 PM
Book a session →
Devon K.
High Performers
Former collegiate athlete focused on load, recovery, and competitive stress.
Next slot · Wed 9:30 AM
Book a session →
Aisha T.
Caregivers & New Parents
Supports staff and families balancing care demands with their own health.
Next slot · Tue 7:15 PM
Book a session →
Marcus L.
Identity & Transitions
Specializes in end-of-season, end-of-career, and post-graduation shifts.
Next slot · Thu 11:00 AM
Book a session →
Priya S.
Burnout & Stress
Practical protocols for sustained academic and athletic load.
Next slot · Fri 8:00 AM
Book a session →
Jordan W.
General Wellness
Baseline habit building across all four quadrants.
Next slot · Mon 3:30 PM
Book a session →
The full loop: Wilson’s SDK builds the picture across every connected app, the dashboard shows it back, and a real person is one tap away. For Learfield, this is where a telehealth partner — the kind of wellness benefit already activated at Houston Athletics — plugs in as the human layer behind the score.
What this unlocks
Streaks Unlock Something Real — From a Catalog You Already Run.
Wilson4Q’s daily habit loop already includes a milestone-reward pattern — a completed check-in streak unlocks something. For Learfield, that reward doesn’t need to be invented: it can be pulled straight from Learfield’s own licensed merchandise catalog, the same one CLC already manages across the network, instead of standing up a new redemption system.
◆
Streak milestone reached
A completed run of daily check-ins.
◎
Reward pulled from Learfield’s existing licensed catalog
Managed today across the network — no new fulfillment stack.
This turns an existing Learfield revenue line into a daily engagement incentive, instead of requiring a separate loyalty program to be built.
What this unlocks
A Daily Signal for Ticketing and Donor Development.
Learfield’s ticketing, seating, and donor/fundraising development work already depends on knowing which fans and families are most engaged. Daily EFI engagement data — check-in streaks, participation rates, squad and campus activity — is a new, real-time signal for that same targeting, without requiring a new data source to be built.
Learfield Amplify
Ticketing & Seating
Streak or milestone completion is a natural moment for a ticket upgrade, priority access, or premium-seating gesture, layered onto Learfield’s existing ticketing infrastructure.
Learfield Amplify
Donor & Fundraising Development
Sustained daily engagement is itself a signal of program affinity — useful context for the development and donor-identification work Learfield’s teams already do.
What this unlocks
No New App-Discovery Problem to Solve.
Most of Learfield’s 1,200+ schools already run their official athletics website on Learfield’s own platform. That means Wilson4Q doesn’t need a separate marketing push to get discovered — it can surface directly from the digital front door Learfield already owns and operates at every one of those schools.
A school’s official athletics website
Already Learfield-run.
Direct surface point for the Wilson4Q daily check-in
One placement, every school.
No new discovery channel required
Distribution is already owned.
The hardest part of any new daily habit is getting someone to the first check-in. Learfield already owns that front door.
What this unlocks
Every Sponsorship Category Gets a Daily Surface.
In-venue signage and content sponsorships are impression-based — seen, then gone. Placed inside a daily-use app, the same sponsor categories Learfield already sells become recurring touchpoints instead of one-time impressions.
Wellness & Recovery
A natural daily-app placement for this existing Learfield sponsor category.
Nutrition & Performance
A natural daily-app placement for this existing Learfield sponsor category.
Financial & Career Readiness
A natural daily-app placement for this existing Learfield sponsor category.
The full picture
How Wilson4Q Maximizes Every Learfield Asset.
Not a subset. Every major Learfield business line, mapped to what Wilson4Q activates inside it.
Multimedia Rights & Local Sports Properties
Learfield Multimedia Rights
The distribution relationship at every school — the channel Wilson4Q’s daily habit gets built on top of.
NIL Marketplace
Compass
Gets a daily-use product wrapped around it, so NIL activation happens inside a relationship athletes already have open, not a separate destination.
Merchandise & Trademark Licensing
CLC
Becomes the reward catalog behind Wilson4Q’s existing streak-unlock mechanic — a real revenue line turned into a daily engagement incentive.
Ticketing, Seating & Fundraising Development
Learfield Amplify
Gains a new daily engagement signal for donor identification and a natural moment for ticket or seating rewards.
Official Athletics Websites
SIDEARM
Becomes the distribution front door for the Wilson4Q daily check-in — no new discovery channel required.
Content & Broadcast Production
Coaches’ shows, digital, social
Surfaces inside the app instead of living only inside each school’s own channel.
Sponsorship & Signage Inventory
General sponsor categories
Every existing sponsor category gets a recurring daily surface instead of a one-time impression.
125M+ Fan Records & Data Points
Learfield data
Strengthened by a new, real-time human-performance data layer no other vendor in the network can add.
This is the complete map — every major Learfield business line has a place in this system, activated, not replaced.
Why this compounds
The Data Gets More Valuable Every Day It Runs.
A proprietary, credible metric
The EFI Score is the defensible asset.
Four quadrants, one live number, built on 30 years of research — a metric no other vendor in the network owns.
An engagement loop
Daily scoring and AI check-ins create a maintained habit.
The habit is the product: score, insight, action, re-score — every day.
A compounding data advantage
Youth, college, and pro data strengthen the same model.
Every vertical feeds one engine, so the model improves for all of them at once.
A drop-in infrastructure path
It sits underneath what already exists.
Compass, CLC rewards, Amplify, SIDEARM, and telehealth referrals alike — additive, not a replacement.
This isn’t a concept
The Platform Already Exists.
Wilson4Q’s EFI system, four-quadrant model, on-device architecture, AI-driven daily insight engine, and coach-booking layer are live today across professional sports, youth sports, and higher education. This deck proposes where an existing system plugs in next.
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Quadrants
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Verticals Already Live
Daily
Check-In Cadence
On-Device
Privacy-First Architecture
Partner & institution logos — to be added as confirmed
The Wilson4Q Team
The Team Behind the Intelligence.
A multidisciplinary team at the intersection of psychology, AI, sports, and human performance.
Janice Taylor
Founder & CEO
Kristy Kilcup
Chief Commercial Officer
Christina Dostie
Head of Coach Relations
Ticia Heward
Head of Partnerships and Strategy
Joe Eviatar, MD
Chief Knowledge Officer
Mary Walker
Head of Coach Training
Yiping Kang
Research Fellow PhD, U. of Michigan
Advisory Team
Advisory Team
Janelle Rivera
Advisor
Strategic growth executive, entrepreneur, and founder of The One. With 20 years across sports, entertainment, and emerging ventures, she helps brands, athletes, and organizations accelerate growth through partnerships, commercialization, and business development.
Paul Marobella
Advisor
Global business leader and transformation strategist with 30+ years driving growth through innovation, technology, and operational excellence. As Global CEO of Studio X for The Coca-Cola Company, he leads worldwide marketing and business transformation initiatives.
Sean Hanrahan
Advisor
Marketing, media, and sponsorship executive with 20+ years of leadership at ESPN. He helped launch ESPN+, led major sponsorship initiatives, and advises brands, startups, and entrepreneurs on growth strategy, partnerships, and business development.
Jeff Kirchick
Advisor
Award-winning author, sales leader, and startup advisor. Author of Authentic Selling, he has helped guide multiple startup exits and brings deep expertise in sales strategy, business growth, and adapting to AI-driven markets.
Pete Hassen
Advisor
Sports marketing and brand strategy executive with over two decades of experience in sponsorships, fan engagement, and business development. He played a key role in the Chicago Blackhawks’ historic business transformation and now advises organizations on growth, branding, and partnerships.
About the Founder
Janice Taylor — Founder & CEO, Wilson4Q.
“Emotional Fitness will revolutionize a new category of wellness — giving hope, inspiration, and tangible results.”
Janice Taylor is a Harvard scholar, 3× tech founder, and inventor of the Science of Emotional Fitness. With over 30 years of research into the root causes of emotional pain, she created the Emotional Fitness Index™ — the world’s first measurable emotional fitness algorithm — now powering Wilson4Q across professional sports, youth athletics, and the $7.8T wellness industry.
She was the first Canadian woman to pioneer a 5-major-sports-league AI platform, appointed Honorary Captain of the Royal Canadian Navy by the Prime Minister of Canada, and named one of twelve Extraordinary Women in Tech by the Canadian Consulate. She has spoken at TEDx, Oprah Winfrey’s Ultimate Viewers, London Digital Wellness Festival, and SXSW.
Get started
Let’s Talk.
This is a first look — the conversation starts with alignment on the idea, not terms. Questions on anything in this deck? Ask Musburger.
Why “Musburger”?
Named for Brent Musburger — the most iconic voice in college sports. “You are looking live…” turned a Saturday kickoff into an event, and his authority came from preparation and feel for the moment rather than a playing résumé.
College sport is where his voice carried furthest — the 1982 NCAA championship, a generation of BCS title games, and countless campus Saturdays on CBS, ABC and ESPN. He made regional programs feel national, and kept the athlete, not just the scoreboard, at the center of the broadcast.
That’s the standard here: an honest, prepared answer about the athlete behind the performance. Ask Musburger anything in this deck.
The infrastructure layer for human performance.